Sponsorship dollar comes of ‘age’

It’s a sign of the times when business supports older athletes as part of their marketing approach.   One older team of sportswomen, out of the US, recently securing corporate sponsorship. The team of women, all in their 80’s, play basketball for the San Diago Splash.    What is remarkable about this? Itt signals a…

Ageing and still gaming

Who says online gaming is just for the young. Those who are young at heart, but chronologically old, also might be set to enjoy and benefit from gaming. More are taking up the challenge of online gaming and attest to enjoying the interactive approach of this technology. Video Gaming in Australia The Digital Australia 2012 (DA12) found that the…