Sponsorship dollar comes of ‘age’

It’s a sign of the times when business supports older athletes as part of their marketing approach.   One older team of sportswomen, out of the US, recently securing corporate sponsorship. The team of women, all in their 80’s, play basketball for the San Diago Splash.    What is remarkable about this? Itt signals a…

This last weeks good reads – Sunday 24 Oct ’15

Industry news 5 Steps to accessing home care is a guide to help consumers navigate the home care sector. The guide is published by the Dept of Social Services and was released on 1 Sept this year. This publication is supported by a range of checklists for consumers that assist them in asking the right questions of…

Forgetful – do you need to worry?

Ever had a ‘senior moment’, forgotten something and shared this experience with a colleague, family or friends? Well you could have inadvertently contributed to the negative stereotype of ageing.

Ageing and still gaming

Who says online gaming is just for the young. Those who are young at heart, but chronologically old, also might be set to enjoy and benefit from gaming. More are taking up the challenge of online gaming and attest to enjoying the interactive approach of this technology. Video Gaming in Australia The Digital Australia 2012 (DA12) found that the…

‘hoodies’ and ageing – what do they have in common?

How often do we ‘ judge a book by its cover’? What lessons do we learn when our perceptions are proved wrong? Stereotypes can be self limiting prophecies that restrict our understanding and tolerance. While they can assist us in dealing with the complexity of the world we live in by categorising and grouping common…