From elder care to entertainment, start-ups serving the 60+ age-group are growing

But not fast enough as India’s 100 million senior citizens are expected to double by 2030 and treble by 2050.

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The ageing of the Indian population has led to a surge in the number of business run by seniors for seniors. ‘Silver Talkies’ and ‘Devised Care’ are just two examples of such startups.With over 100 million senior citizens presently and this expected to double – there may be an explosion in silver businesses in India.