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Age is just a number

Sponsorship dollar comes of ‘age’

It’s a sign of the times when business supports older athletes as part of their marketing approach.
 
One older team of sportswomen, out of the US, recently securing corporate sponsorship. The team of women, all in their 80’s, play basketball for the San Diago Splash. 
 
What is remarkable about this? Itt signals a shift in the thinking of companies on how and where to spend their marketing dollar.
 
The coverage of the deal focussed on the history of the company with the vintage of the team. 
 
“Our brand purpose is with its heritage, and the best things being passed on,” Carpenter told Adweek. “So just seeing these ladies touching people of all ages lined up with how we think about our brand.”
 
Source Adweek

 

To be fair it’s not a lot of sponsorship dollar but it does go to help the teams in many ways.

Why support active older people?

Older people are participating in more and more sports. They are getting great coverage of their exploits and achievements. This involvement includes competitive events, teaching classes or exercising for enjoyment grows.

These athletes are role models and an inspiration to others, young and old. What better way to promote healthy aging than to support these individuals and teams. Business benefits if they align their product with these athletes.

With an aging population it’s not hard to see the marketing potential of older athletes. It makes sense to link some brands to exemplars in this demographic.
I’d love to hear about any other great examples you might have come across in your travels.

Will aged care buckle under the weight of obese elders?

A recent report out of the US highlighted the increasing number of elderly clients in aged care who were  morbidly obese and as a result were in need of higher levels of care and support.

The obesity epidemic challenges our image of aging.

When we think of the elderly we generally imagine them as smaller and slight of frame. This stereotype is quickly being challenged by the increasing demographic of obesity among developed nations. Continue reading “Will aged care buckle under the weight of obese elders?”

To tattoo or not – challenging perceptions and designing for aging – this weeks top reads

5 Tops Reads This weeks round-up of aging in the news has some interesting  challenges to our image of old age and how we can design for a better ageing and aged care. Continue reading “To tattoo or not – challenging perceptions and designing for aging – this weeks top reads”

Retirement – for all of god’s creatures

While this blog focuses on aging of humans (I make the distinction now because of today’s story) it is worth considering the fate of older animals.

Continue reading “Retirement – for all of god’s creatures”

A CEO with a difference – we need more in aged care

I was inspired by the recent appoinment of a Chief Elder Officer at Revera Inc Ms Hazel McCallion. This appointment a first for Revera demonstrates their commitment to ageing with purpose and the elders of their community.

I urge you to take a few minutes to see and hear her conviction to living with purpose in the following YouTube video.

Continue reading “A CEO with a difference – we need more in aged care”

We all have it in us to be creative – explore your creativity for care

Today I am sharing some information about a new set of resources created by the National Creative Caregiving Aging. As part of my investigation I also trialled one of these FREE resources called ‘Tree Poem’.

Continue reading “We all have it in us to be creative – explore your creativity for care”

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